Apr 03, 2022
In General Discussions
You walk around and look at the shelves. Meanwhile, a camera registers and stores every movement you make in the store. A few days later you Whatsapp Mobile Number List visit a store of chain Y. The system uses data from store X and recognizes you as a potential buyer. Prices of products are quickly changed as soon as you get close. And the Whatsapp Mobile Number List products in which you showed interest are also quickly placed in a prominent place. The same story also plays out when you visit shop Z an hour later. It's all fictional, but hopefully you get the point. At the moment, advertisers and publishers are still very dependent on cookie technology. And Whatsapp Mobile Number List consumers often have no idea how often data is shared between parties. There are scenarios where consumers Whatsapp Mobile Number List may benefit from a healthy and profitable relationship between advertiser and publisher. Think of websites that you visit daily and that have a high quality of content. For example, a news website about your hobby or a good review website about series and films Whatsapp Mobile Number List that you often check. You could say that the quality of these sites is made possible in part by a profitable advertising model that the publisher uses. But on the other hand, we have always wanted to book a hotel room that has suddenly become more expensive and where there is 'really only 1 room Whatsapp Mobile Number List available in your holiday week'. What is the consumer advantage here? How does cookie syncing work? To give an Whatsapp Mobile Number List example of how data is shared between parties, I will explain how cookie syncing works (sometimes called 'piggybacking'). Browsers do not allow trackers to read each other's cookies, this is only possible per domain. A tracker of a DSP ( demand side platform, a system Whatsapp Mobile Number List with which online advertising campaigns are managed and purchased) can therefore not by default read the cookie of an SSP ( supply side platform, on which online publishers offer and sell available advertising spaces) with which they work. But by synchronizing user IDs , trackers are still able to exchange user data. This plays a major role in enriching data between platforms Whatsapp Mobile Number List and remarketing visitors.