I only found out today, it's relatively lag... Recently, we are also working on the module of reservation closed-loop, so I thought about taking a look after knowing it.
The first feeling is surprise. In terms of business, a catering industry dares to launch such a space reservation service. What does it rely on?
The second feeling is curiosity. In terms of function, as phone number list it has been imitated by many people, what will it do to ensure a better experience?
After experience, the overall feeling is that there are phone number list some problems in the functional process, and we have gone through some of the same pits as our first version.
In addition, it is good to sell "well-prepared", but there are many rules in the business that are difficult to understand. The customers facing it should be more inclined to high-end people, and the public acceptance will be unknown in the future.
1. At the business level, it is more about curiosity
1. What are the rules
You can only book one and a half hours at a time;
Charge according to the number of people, 6 people minimum, 120/person-175/person;
Make an appointment five days in advance;
It is only open at certain times of the day, mostly during lunch and dinner.
I was curious about how the "one and a half hour" was decided; I was also curious about how the whole activity flow was, what stage and how long the coffee course was scheduled.
2. What to book
According to different scenarios (birthday/conference/parent-child), different packages have the same price.
In addition to selling catering, it also sells DIY experience, exclusive space layout, and provides workshop certification or coffee courses for children and adults respectively.
I personally find this very interesting. It sells "targeted and meticulous preparations". For the four major scenes of conference affairs, birthdays, parties, and parent-children, it provides exclusive space for layout, packages for exclusive scenes, and exclusive experience classes for adults and children.
When you are curious about setting goals, who are the most core customer groups?
3. How to book
Submit an appointment for free, within 24 hours customer service contact to communicate special needs, and pay the prepayment (nearly 50%), and pay the balance at the store.
Here are some views:
There is no need to pay when submitting, and you can pay after communication within 24 hours. Cutting a payment process may reduce the conversion rate of payment.
At the same time, A is locked without payment. When user B wants to make an appointment, he cannot choose it. Subsequently, B should rarely check whether there is space, which may cause waste of resources.
Paying in advance is actually quite good. Appointments are originally made for scenarios where supply is in short supply, or for those customers who really need it. There is no problem with paying in advance.
2. Pages and functions, mainly for communication
Because I have some thoughts on this recently, I picked some places that I have also experienced and compared them.
1. Store details page
At present, it only provides information and has no functional entrance; if the user wants to contact the store by phone, or navigate the store, it is temporarily unable to do so.
For users who need to find stores, in fact, in this scenario, there are demands for self-collection in advance, takeaway coffee, and reservation space.
With the help of the reserved version, these functional entrances can actually be added, and at the same time, it is also used to inform users of the services provided by the store.
2. The quick filter bar of the list page
The function of the filter bar is to help users do quick screening. I gradually feel that the way that users need to click on a button to select a category is actually not a good experience.
However, it is suitable for platform-type businesses with unlimited content and obvious user demands.
For example, hotels have unlimited optional content, and the obvious appeal is location distance and price star rating.
"Quick Screening = as a platform to help users narrow down their choices."
For a brand, first of all, the content is not too much, and the difference of chain enterprises is not so big. Going back to the original purpose, it is to help users quickly filter.
Another way of thinking is, "Quick screening = as a merchant, helping users recommend products."
Then make an appointment here, whether to provide a "recommend for me" function; on the one hand, the list page is more concise, on the other hand, users who have demands can directly select the required conditions on an operation interface, and make recommendations according to their demands.