Editor's guide: Some time ago, iQIYI announced a price increase for members, which caused extensive discussion among netizens. On the one hand, the long video platform has been unable to make ends meet for many years, and on the other hand, buy email list netizens have refused to increase the price of members. Where should the long video platform go? The author of this article will analyze this and hope it will help you. Members of iQiyi and Tencent Video have announced price increases one after another, attracting criticism from netizens. On November 13, iQIYI announced to adjust the price of gold VIP members.
From iQIYI's official Weibo The reason why netizens are unhappy is that members are getting more and more expensive, but instead of improving buy email list the quality of content, there is a trend of getting worse and worse. Users often buy memberships in order to watch a few episodes of hit dramas in advance. With members, of course, they hope to be able to watch more content for value for money, but they find that apart from one or two hit dramas and variety shows, there are really not many to watch. content. Many people complain that iQIYI and Tencent Video look ugly.
But the platform side has a different attitude. At the beginning of this year, Gong Yu, CEO of iQIYI, began to reveal to the public buy email list that the membership fee is too low to cover the cost of content, and the price should be raised to increase the overall ARPU value. According to a survey conducted by iQIYI, the price of video membership in the Chinese market is only about one-fifth of the price of the US platform. Even in Southeast Asian countries, such as Thailand and Vietnam, the unit price of their membership is higher than that of Chinese video websites.