Pinduoduo is also considering to separate the "limited-time seckill" channel and establish a "second fight" business group. However, the reputation of "limited-time second spelling" is not obvious, and almost no one will take this news seriously. This is more like a public relations targeted email list operation under the impact of Juhuasuan on Pinduoduo. Ali's "Juhuasuan" has long been famous in the rivers and lakes, and many people who have experienced the Thousand Regiments War still remember it fresh. On the battlefield of the sinking market, the fast-rising Pinduoduo and Juhuasuan, which came out of Jianghu, just completed their first game through 618 not long ago.
Through the analysis of Juhuasuan's business, this article will compare with Pinduoduo, summarize the current situation of the two, the change of strategy, and the similarities and differences in specific play styles. 1. Re-emergence If Juhuasuan is re-independent as a business group, Ali's e-commerce layout will present a three-pronged attitude, namely Taobao, Tmall, and Juhuasuan. Huaxia Dadi has always paid attention to judging seniority, and business games are also worthy of the name. Is Juhuasuan to compete with Taobao and Tmall, the two major e-commerce platforms, is it qualified? In terms of qualifications, Juhuan is one of the winners of the "Thousand.
which focuses on group purchases of physical goods. Although the group buying track was already extremely inflated at that time, and capital projects were everywhere, but relying on Ali's e-commerce advantages, Juhuasuan's rise was invincible. In less than two years, it has been difficult to find competitors in the field of group buying of physical goods. In the organizational structure at that time, Juhuan was one of the seven major business groups of Ali, and it had the status of "troika" together with Taobao and Tmall at that time.