Also known as Ronnie 2K, Singh has seen MT 2K23 achieve heights that had never were thought possible before when the team first put Michael Jordan on their cover in 2011. In an exclusive interview, Singh addressed the importance of the game's launch players' ratings, the impact of celebrity involvement, the game's community and the NBA2K teams that help make it all possible.Note this interview has been lightly edited and simplified for clarity.
"This game is extremely important for the people of the world and there are many people who are part of the community. So it's about making sure our player base is happy. That includes the NBA players who play in our sport, the celebrities, the players," Singh said. "So today I'm going to send a lot of codes to individuals. I've dropped off the game to Travis, PG, and some of the people I'm really good friends with.
The momentum and culture that this game has, launches day only gets bigger. It's to be honest quite overwhelming, however, it is also very exciting. "As the face of NBA 2K23 MT Coins, Singh has an extremely significant role to play in the continuous growth of the game. In addition to facilitating the participation of stars and athletes to personally interacting with the community at large, Singh understands the massive responsibility he has.