In 2020, email marketing has continued to be one of the most effective tools to communicate with current and potential customers of brands. Far from becoming obsolete, email is a tool that evolves to adapt to new times, so we hope that it will continue to be a protagonist in 2021 strategies. So that you are prepared, we leave you with some very interesting data about the current panorama of email marketing . Do you want to improve your email marketing campaigns ? Click here and get the 1-hour course for free to optimize your emailings and results.
Email marketing data and statistics for 2021 10 email marketing statistics for 2021 according to Hubspot There are 3.9 billion people worldwide individual email list who use email on a daily basis. By 2023 this figure is expected to reach 4.3 billion. 46% of emails are opened from a mobile device. 35% of professionals check their emails from a mobile device. 73% of millennials prefer that messages from companies reach them through email. Marketers who send targeted email campaigns see up to a 760% increase in revenue generated. 35% of marketers send between 3 and 5 emails per week to their users. 80% of professionals believe that email marketing increases customer retention.
59% of respondents say that marketing emails influence their purchasing decisions. 78% of marketers have seen an increase in interactions with their emails in the last 12 months. Open and click rates in 2020 according to Mailchimp Let's take a quick look at two of the most critical metrics in email performance: open rate and click rate. The data is taken from the Mailchimp annual report .