Back then, there was a real problem finding relevant content online. Now our problem is just the opposite. There is so much information and entertainment online that it can be hard to find great content without getting lost in a sea of cat videos or “fake news”. How can you avoid content spam and find the really valuable content to help you do your job more effectively and share with your audience? Content curation tools are a great place to start.
What is content curation?
Content curation is the process of filtering through all the different sources of content on the web to compile a list of the most informative or interesting pieces to then share with your target audience. Content curation should not be confused with content marketing; content curation is the process of sharing content from other sources rather than creating and promoting your own content. For example, a social media cell phone number list marketer might select the best content, or the best trending content, from other blogs in their industry and then share those posts from their own company's Twitter account during the day.
The most effective content curation tools
While content curation can be fun, without tools to help you, it can feel overwhelming. Luckily, there are plenty of content curation tools to help you out and save time! As a former content marketer and social media specialist, Buzzsumo was one of my go-to resources for finding the most shareable content that resonated with the biggest audience. While not your typical content curation tool, Buzzsumo lets you type in any keyword or domain and then provides an ordered list of top content shared around that topic.
Buzzsumo also lets you sort by date range, content type (guest post, infographic, videos, etc.), set alerts, show backlinks, follow certain authors, and more. Since these articles are already widely shared, chances are they will resonate with your target audience. During this screen time, you will likely come across several relevant articles relevant to your content curation needs. Maybe you bookmark them or make a mental note to come back to them, but eventually they fall off your radar. Pocket is the perfect tool to prevent this from happening.