It's no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps position you as a leading voice in your industry, and provides audiences with useful, actionable content they need to solve their problems. But did you know that content marketing offers many other not-so-obvious benefits as well?
Today we're going to look at four unexpected benefits of content marketing. We'll look at how these benefits of tangential content can help you grow your business and outline some things you might want to consider before launching your next content marketing campaign.
Content Marketing Benefit1: Increased Brand Affinity
One of the most beneficial bonuses offered by content marketing is increased brand affinity, in which consumers feel passionate about and share the values of a company or brand. Brand affinity is the holy grail for marketers. People with strong brand affinity aren't just interested in your products or services — they love you cell phone number list as a brand in a major way. They love what you sell, frequently tell their friends and family how awesome you are, and will vouch for your products without any prompting or coercion.
In short, customers with high brand affinity are your superfans, and they are arguably your most valuable customers. And when it comes to leads , those who feel an affinity for your brand will be much more likely to become a customer if they've already heard of you through your content. We've found that click-through rates are significantly higher when looking at audiences who are familiar with your brand:
How Does Content Marketing Help Brand Affinity?
Reputation plays an important role in developing and maintaining brand affinity. It is not enough to manufacture or sell high quality products or services. You need to become a trusted voice in your industry – and one of the best ways to do that is to produce high-quality content. Shared values are at the heart of the idea of brand affinity. Content not only helps drive traffic to your site, but also gives you the opportunity to demonstrate what your values are as an organization.