A large portion of WordStream's growing customer base are marketing agencies that use WordStream Advisor for Agencies to better serve their clients. We thought, wouldn't it be great if we could tap into this group of clients to learn more about what drives the typical agency these days, and then share that data with our clients and other readers?
So that's what we did! We sent out a survey to our agency clients and collected data from nearly 200 marketing agencies of all sizes around the world that offer paid search cell phone number list marketing services. These agencies answered 10 questions about the industries they serve, the services they offer, how they structure prices and fees, their biggest challenges, their plans for growth and more.
How do agencies rate their paid search services?
About half of respondents base fees for paid search services on a flat fee or deposit. Less than a third (28%) base prices on a percentage of spend, while only 12% use billable hours. (Billable hours can undersell the value you offer if you use agency software to improve efficiency.)
Does your agency charge setup fees for new clients?
About two-thirds of agencies charge setup fees for new clients. This makes sense, because creating a new account or restructuring a legacy account can be one of the most time-consuming and difficult parts of managing paid search. If you're not charging a setup fee, it might be time to get started.
Does your agency have full-time employees dedicated to paid search?
Very few of our agency clients have more than two full-time employees dedicated to paid search, which means most reps wear multiple hats and do more than one thing. About a third of respondents have only one full-time employee dedicated to paid search, while another third have none who are purely dedicated to paid search.