News results, map packs, images or other SERP features – all of which seem to reduce the number of traditional organic results from its 10 For this reason, the traditional organic SERP available is real succession should be considered, especially for very competitive conditions. It should be noted that low traditional organic real estate is not necessarily a Shadow Making bad thing. It may just mean that there are opportunities to appear in other parts of the search results if you focus your efforts elsewhere. regular organic serp real estate Google Display Planner Demographics My colleague, Andrew Ruegger, wrote an article last month about how he uses Google Shadow Making Display Planner in conjunction with KNIME ( easily my favorite tool of all time) to pull demographic data for search queries.
Map packs, images or other SERP features – all of which seem to reduce the number of traditional organic results from its 10 For this reason, the traditional organic SERP available is real succession should be considered, especially for very competitive conditions. It should be noted that low traditional organic real estate is not necessarily a Shadow Making bad thing. It may just mean that there are opportunities to appear in other parts of the search results if you focus your efforts elsewhere. regular organic serp real estate Google Display Planner Demographics My colleague, Andrew Ruegger, wrote an article last month about how he uses Google Shadow Making Display Planner in conjunction with KNIME ( easily my favorite tool of all time) to pull demographic data for search queries.
Brainstorming keyword ideas is great, but you won't get very far if you don't look at the right metrics. After all, it's the metrics - the objective criteria we use to make data-driven decisions - that make search such an effective marketing channel. But what keyword research metrics should I consider? Is the search volume not enough? Let's explore. Search volume Average monthly search volume is the only metric that is universally used for keyword research. This metric is derived from Google's Keyword Planner, a free tool intended for use with AdWords, and forms a basis for the popularity of a given search query.