Everything was instagrammable. Like, share, tag, repost, you name it . Before they even set up a catering business, they already had a hundred thousand fans. There was no crystallized strategy. Trial and error was their method. How often do we hear that experimentation is the best way to achieve success? This (combined with a bit of guts) made many a marketer's heart beat faster. Also read: From useless growth tips to effective experimentation: this is how you grow your business Fact : Did you know that 70% of an avocado's nutrients are contained in the pit?
Ron was unable to reach his mother by phone, so he decided to share a photo on Facebook so he could tag her. He wanted to let her know about his idea, and the photo had just not been taken with an avocado. But it did go viral. Life is all about the power of imperfection, people want to see something that is real. What is also real is the documentary 'the fax number list future is green' in which The Avocado Show shows the production process of the avocado in South America and Africa. Because sustainability is a hot topic and what better way to tackle this with your company than to start at the core. Lessons we can learn from The Avocado Show are that things are not without its bumps. But, if you have a clear goal in mind, you're going to make it anyway. We'll say it again, imperfection is key.
Next year again? The icing on the cake of this business festival should have been the roast of the marketeers by Martijn Koning, but unfortunately this did not happen. But it was promised to make it right, so we're anxiously waiting to see how! The cold beer on this tropical summer day tasted no less. And by the way, we were able to go wild afterwards during Goldband's performance, which was awesome anyway. The relaxed atmosphere in combination with a dose of inspiration ensured a great first edition of this festival.