These methodologies can not only plan products from a bulk sms service global perspective, but also draw inferences from successful cases, and continuously expand the results. It can also be shared within the company to improve the overall combat effectiveness of the team. I feel that it is better to teach a man how to fish than to give him a fish, so I would like to bulk sms service share my thinking process with a methodology as an example, hoping to give you some inspiration. You can see that the lowest price is 20 yuan / month. In the first half of 2019, the company's operating classmates often held discount promotions for members, and the discounts were very large, often 9 yuan per month, but the overall revenue did not increase significantly. After analyzing the competing products,
I found that our price is the lowest among similar bulk sms service competing products, but our revenue is not the highest. When I had a meal with a partner, the other party said that they had increased the price three times a year, and each time the revenue had increased significantly. 2. Thinking and Analysis First, I collected detailed "Operational Event Orders" data and found that revenue did increase on the day of the event, but the revenue would be lower than bulk sms service usual a few days after the event, and the effects canceled each other out. I guess the logic behind it is: On the day of the marketing campaign, users tend to spend on impulse, so the number of orders increases and revenue increases; After the event, users will tend to restrain consumption and wait for the next marketing event,
So the number of orders will decrease and the bulk sms service revenue will decrease; Furthermore, according to the formula: Revenue = Customer Unit Price X Order Quantity Marketing activities will reduce the unit price of a customer. Even if the order volume increases, the overall revenue increase will not be obvious. Since then, I have been skeptical of the "price reduction strategy". After hearing the partner's "price increase strategy" at the dinner party, I have been thinking: Is there any possibility for us to increase the price? When comparing competing bulk sms service products horizontally, it can be found that the price of our membership package is generally lower than that of competing products, and the gap is not small. In other words, we have room for price increases, for example: from 20 yuan/month to 29 yuan/month, it still remains within the range lower than competing products. 1. Background