You can use tints, shades and tones to vary the intensity but in a complementary way. Primary, secondary and tertiary colors A color wheel is the best tool for understanding colors. The most basic form illustrates primary, secondary, and tertiary colors and how they work with each other to create color palettes used in art, décor, and marketing. Primary colors are the three base colors from which all colors are created, and secondary colors are the three colors created by mixing equal parts of two primary colors. There are six tertiary colors created by combining equal parts of a primary and secondary color.
All other colors, the list is endless, come from combining different amounts and saturations of these colors, and sometimes adding black or white. These basic color 'categories' are used in the development of branding and marketing strategies by employing different combinations to achieve a company's goal, image and purpose. Primary colors whatsapp list The primary colors are red, yellow and blue, as is often seen in children's toys. Primary colors are the foundation for all other colors and are present in the most fundamental elements experienced by humans on Earth : fire, water, and sunlight. Red is associated with strong emotions, can prompt action, and can even cause physiological changes, all of which affect the way consumers make decisions.
Yellow, as we have already told you, is the color of happiness, brightness and possibility. These ideas spark enthusiasm and draw customers to a product or service . Blue is the color of peace and tranquility. Consumers can rely on the stability and peace of mind of a product that uses this color. Secondary colours The secondary colors are orange, green and purple. Orange, the combination of red and yellow, provides the excitement of red with the optimism of yellow. Green, the mixture of yellow and blue, is the color of nature. Cool and soothing, it's the color of new growth , simple origins, and luck. Clients may also get an idea of abundance or freshness from this color. Purple, the mix of red and blue, is the color of royalty and magic. It conveys a sense of luxury, imagination and wisdom , suggesting that a brand can offer the best of the best in what it has to offer. Tertiary colors A tertiary color is made by mixing an equal amount of a primary color with a secondary color. Examples include aqua or teal, which are combinations of blue and green. Magenta is a combination of red and purple, and amber is a combination of yellow and orange.