Image courtesy of ckbk On the right side, you’ll see tons of macro white space, which helps direct the eye toward the copy and CTA on the left-hand side of the page, and then down to the app being displayed on the tablet. Image courtesy of ckbk On the left side of the header, you’ll find three zones of micro white space that break up the header, subheader, form field, and submission button. Image courtesy of ckbk So, as you can see, you can use micro and macro white space in your landing page design to separate and highlight different elements.
White space increases readability While you might not notice how much white space helps with readability when it works, you can definitely tell when it’s missing. Have you ever had to read through a document with the words printed aaaall the way to the margins of a page? What about a text from that friend who sends a gigantic text wall instead of separate lines? Not a fun time. Readability becomes even more important online, where readers want answers to their questions fast. A study of thousands of internet users found that customers buy email list only read an average of 18% of a web page’s content. You’ll want to help them find that 18% quickly before they bounce.
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White space classes up your pages White space is also a hallmark of modern web design. Pages with more white space tend to look less cluttered, cleaner, and higher-quality. While it can feel like you’re “wasting” negative space, it’s just as important as other design elements. Let’s look at examples of minimal and strategic white space usage. If you’ve lived or visited New York City in the last decade or two, you might have seen ads for Dr. Jonathan Zizmor before he retired in 2016.