After a few months of switching from e-commerce to tool making, the author found that product attributes have different requirements for bulk sms service product thinking, and from the entire product design to the launch process, the author also has five thoughts to share with you. For the past four years, I have been doing e-commerce products. In the past six months, the company's strategy has been adjusted. I was assigned to a new business line and started to build a batch of overseas tool products from 0 to 1. This year's goal is to reach 500,000 daily active users. bulk sms service This is a military order. From being an e-commerce business to a tool, after a few months, I think that the two different product attributes have different requirements for product thinking.
For example, e-commerce products pay more attention to "data thinking", and product changes often require data as support, and "vulnerability model" is one of the important links. In many cases, tool products need to rethink the "reasonableness bulk sms service of their experience and design, especially when the overseas products are "far away" from users at the beginning of construction, and product managers often need to rely on their own perceptual experience. Design with the idea of usage scenarios. Another example is that e-commerce products already have their own business models that rely on the sale of goods, while tool products often need to bulk sms service borrow "advertising" to achieve revenue. How to subtly add advertisements without causing user disgust also needs to be pondered over and over again.
Taking into account the special ecological environment of Google Play, we adopt a "product matrix" strategy in play, that is, for a specific field, bulk sms service products with different positioning will be put on the shelves in batches, and then cooperate with the operating ASO solution to bloom more. . In terms of product functions, our thinking is to adopt the "Swiss Army Knife" functional design, that is, a product will contain multiple core functions, and each function will be as extreme as possible in terms of experience. In terms of promotion, only one of the functions may be bulk sms service highlighted, but the actual experience makes each subdivision function have a high ease of use. In the past few months, we have launched two products and put them into operation.