OK, this one is obvious; it's when email list you pay third party marketing companies to get your message out through media such as print, TV, radio, and online advertising. No other email list type of media can guarantee the immediacy and scale of paid media. Paid media is usually what we think of as mass media marketing but it also includes trade email list shows, sponsorships, organization memberships, and sales expenses.
The pros of paid marketing is that you have email list control of the content and the target audience. You can start and stop it when you wish. The cons are the high expenses and the fact that email list advertising is not as effective as it was once was. You are paying for everything, and smaller companies with tight budgets email list find it difficult to get effective results for the costs incurred.
Owned media marketing is when you leverage a channel you create and control. email list From a digital standpoint, this is your company website, email announcements or newsletters, LinkedIn, blog, twitter, YouTube channel, and your Facebook page email list. Each allows you to project your brand and personality as you chose and when you chose. Don't overlook the importance of emails.