If you are already going to win conversion, why not increase the average order value? Just be careful not to dump your upsells in the checkout process. It can be frustrating when a limited offers or add-on products. I had this problem with Apple the last time I ordered an iPhone - I had to sift through a handful of unwanted add-ons just to get to the shopping cart. Leverage social proof With extensive API integration and a host of niche product startups, you can add a lot more conversion potential to your product pages. Apps like Notify trigger when someone makes a purchase from your store, displaying a notification to other visitors with general product details.
Advertising Continue reading below This fax list type of social proof, combined with user reviews and testimonials, can increase a potential customer's comfort factor and drive them to make their purchase. img7 Reduce required information If you're asking your customers to create an account before they can make a purchase, stop. This kills your conversions. Give them the option to check out as a guest, with an opt-in along the way that asks them if they want to save their account info for later. Advertising Continue reading below It's a clean way to streamline the checkout process that won't feel invasive or disruptive to your customer. img8 I also recommend reducing the size of your payment forms and limiting them to a single page.
Accordion-style checkouts provide a streamlined experience and reduce page load fatigue that can trigger cart abandonment. If you need to have a multi-page checkout, be sure to include a progress indicator so the customer can see how many steps are left to complete. Advertising Continue reading below Test every change you make Whatever change you make, big or small, conversion optimization is all about measuring progress. I never make a change to any of my digital or copy assets without running an AB test. Without testing, there's no way to know if the changes you made helped or hurt your conversions . You can't rely on raw analytics alone because too many variables impact conversions. AB testing will allow you to do side-by-side comparisons of how even the smallest modified changes affect conversions against the original part. What changes have you made to your online store that have had the biggest impact on your conversions?