Customers are another key stakeholder in spreading the good news about a product or service. When we purchase a good or service that makes our lives better, we will always tell others about the experience. Gaining new customers is what drives revenue for the company, so having these people advocate for the brand is critical. Cell phones and social media are powerful marketing engines for customer advocacy. If you eat at a quality restaurant, it is easier than ever to share your location or link with your friends via text messaging. Influencer marketing is a similar principle, which we will explain next.
Influencers Influencer marketing is one of the most effective Image Manipulation forms of brand advocacy. Brand development is all about attention, and social media owns a lot of that real estate. There is a large pool of social media influencers with millions of followers who are all waiting to learn about your brand. Each influencer has a “niche.” Their pool of followers may follow them for a variety of reasons related to their niche. Companies can contract influencers to post about their product, which boosts brand awareness through peer-to-peer marketing. Influencers can elevate brand visibility organically, drive more sales, and strategically position your product or service.
Business Partners Business partners can also play a pivotal role in brand advocacy. Reliable partnerships, vendor networks, and affiliate networks can help increase brand image and awareness within the industry. Your network partners are also critical for your business success. They can help optimize your supply chain, offer you better pricing, and introduce you to other businesses that could use your product. By engaging with these external stakeholders in a meaningful way, you can increase brand awareness and gain trust.